My Customer's Avatar

My customer's avatar is a young single adult between the ages of 19 and 26 enrolled in college who struggles to find subleases that fit their criteria, despite weeks of research. My customer is enrolled in a college, working part time as an employee, volunteer, or member of a student organization, and seeks living options within a 1-4 mile radius of campus that fits a rental budget between $300 and $600 a month, including utilities. My customer has a mode of transportation, particularly a car which requires a parking venue, and spends most of their time on campus or at local restaurants.

I am the customer avatar, and that's not a coincidence. I developed my idea for a universal Gator sublease platform (mobile application) because of my trouble finding a sublease close to campus that fit my needs. Due to my busy lifestyle as a college student, I cannot dedicate large amounts of time to extensive research to locate sublease POSSIBILITIES that seemingly fit my criteria, but unfortunately fall through due to undisclosed information by the leasing agent. Many options that I have procured have fallen through for that reason, and it just seems to be an endless cycle of searching across multiple student forums. Unfortunately, subleasing from students in forums (such as on Facebook) can not always be planned well in advance, and sublease postings for specific terms will only arise in the forums during the semester prior to the semester it will sublease for, or during that specific term itself. These complications can be burdensome, especially when an individual is not willing to commit to a full lease and is dependent on a single term sublease, such as in my own personal situation.