Saturday, July 16, 2016

The Amazon Whisperer

My subleasing service is not a product, which makes this assignment rather challenging to complete. Instead I will direct the focus of this assignment to my prior business venture: compact and dissolve-able pre-measured pre-workout pellets. Revenue drivers: product purchase. I need to market my product to avid gym users and supplement buyers. In order to drive more revenue I could utilize social media to gather brand ambassadors to market my product and expand the business's reaching network. By developing a brand and culture rather than a product through social media, I can design multiple media to sell and drive the revenue for the brand rather than just one product, which will encourage subscribers to buy other products in the line. For example I could create a clothing line under the same brand which could, in turn, drive the revenue for my pellets. The product I'm offering: supplement pellets. Stop buying messy tubs of supplements. We have pre measured supplement pellots. Every purchase of a supplement comes with a complementary pill organizer which consumes less space than supplement containers and minimizes the amount of time you spend preparing your supplements for the gym. What's next? Not only are we offering to sell you our supplements in quickly dissolving pellet form, we also sell water bottles which have a special compartment for these pills, turning them into an appropriate "shaker bottle" when its time to supplement your workout with Branch Chain Amino Acids or Post Workout Protein shakes. My providing our customers with a customized shaker bottle for any of our supplement pellets (pre-workout, intra-workout, or post-workout) we are providing a further time-saving convenience in your workout routine. If you buy our pellets, our water/shaker bottle will come at a 25% discount and your next purchase with us will be 10% off. We offer exemplary products that are modeled to make your workout time most efficient and convenient and make your customer experience exemplary. You solely safe money by making a dedicated switch to our brand.
All of the negative comments for this shaker bottle address the following issues with the cup: the measurements are hard to read, it is hard to clean, the mixing tool does not perform as expected, and the cup is difficult to open and close and also leaks. People enjoy that there are attachable and removable compartments on the cup, that it holds up to 20 oz of fluid, that it additionally has a pill separator. Others noted that it is a very "stylish" shaker bottle. To improve the design I would make the measurements easy to read, engineer a better mixing tool to ensure my pellets dissolve properly and mix well in the water, and also ensure that the threading of the bottle makes it easy to open and close the bottle. Surely, there is also some way to make it leak proof with a rubber lining in the lid. This product would be a great addition to my product, but I would have to market it in some way so that it compels users to buy the cup in order to use my pellets.

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